McDonald's
McDonald's
McDonald's was founded in 1940 as a restaurant operated by
Richard and Maurice McDonald, in San Bernardino, California, USA. They rechristened
their business as a hamburger stand. The first time a McDonald's franchise used
the Golden Arches logo was in 1953 at the opening of Phoenix, Arizona, USA. In
1955, Ray Kroc, a businessman, joined the company as a franchise agent and
proceeded to purchase the chain from the McDonald brothers. McDonald's had its
original headquarters in Oak Brook, Illinois, USA, but has approved plans to
move its global headquarters to Chicago by 2018.
McDonald's remains one of the world's largest restaurant chains,
serving over 69 million customers daily in over 100 countries across
approximately 36,900 outlets as of 2016. Although McDonald's is known for its
hamburgers, they also sell cheeseburgers, chicken products, french fries,
breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to
changing consumer tastes and in response to negative backlash at towards the
unhealthiness of their food, the company has added to its menu salads, fish,
smoothies, and fruit. The McDonald's Corporation revenues come from the rent,
royalties, and fees paid by the franchisees, as well as sales in
company-operated restaurants. According to a BBC report published in 2012,
McDonald's is the world's second largest private employer (behind Walmart with
1.9 million employees), 1.5 million of whom work for franchises.
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